Understanding Organizational Leadership with Craig Raucher

Craig Raucher, a professional sales and marketing leader in the freight industry, has spent years honing his organizational leadership and management skills. Knowing that traditional leadership is both an art and a science, he has created his own system for business profit and success. When Raucher fuses the art and science of leadership into one entity, organizational leadership is the result.

Though he has used his organizational leadership skills in the freight transportation industry, they are applicable in any business or corporation. Unlike standard management practices where a directive is given from on high, and then carried out by those below with no assistance from the top, organizational leaders are present for the entire process. This means that they are accessible to those below them for support and guidance.

To ensure that organizational leadership works correctly, the manager or leader must know his or her employees. Building a relationship with the staff brings a positive atmosphere to the working environment. Employees feel that their ideas and opinions are valued. When this occurs, the entire company benefits.

Craig Raucher has determined that proper organizational leadership has the inevitability of reducing bureaucratic red tape within a corporation. Instead of many papers and memos needing to be filed for one bit of communication to reach another, the process is much more streamlined. As the leader is hands-on, he or she is aware of everything that is happening within the company. This fosters a greater sense of ownership within the leaders themselves, allowing others like Craig Raucher to take pride in the business they are running.

Corporate Express Delivery Systems Vice President Craig Raucher

Before starting a seventeen-year career with TFS Global, Craig Raucher worked as the Northern Region Vice President for Corporate Express Delivery Systems from 1996 to 1999. In this role he wore many hats and oversaw much of the company's operation.

Raucher was recruited by the CEO of Corporate Express Delivery Systems to manage this division from his position as the Vice President and General Manager of Skynet Worldwide Express. When he started with the new venture, their Northern Region was not operating at a desirable revenue standard. The thirteen states that fell under this umbrella were only demonstrating a 4% gross profit margin.

During his four-year stint with Corporate Express Delivery Systems, Craig Raucher was able to increase the gross revenues of the region to a 19% profit margin. This included a sales increase of over $180 million dollars. He was able to accomplish this by generating a sales team for the company that included six sales directors and 75 sales representatives.

Teaching the sales force, while leading by example, he was able to build a global sales and marketing unit within the company, one that eventually brought the operation nearly a quarter of a million dollars in revenue each month. Included in this new structure, Craig Raucher instituted a new profit model, which analyzed the profitability of the 15 terminals underneath his purview.

His experiences in building such profit out of close to nothing was invaluable to the remainder of his career. This opportunity was helpful and useful in every aspect of his freight sales, marketing, and management positions that were held afterward.

How Craig Raucher Launched his Success Skyward with Skynet

In 1991, Craig Raucher began his career with Skynet Worldwide Express, a domestic and international freight company. At the time of his employment, the company was only a small company that had not established deep roots throughout the world.

Established in 1972, Skynet Worldwide Express is an independently owned express courier that transports every size of product, from standard letters to large freight. As the Vice President and General Manager of this corporation, Craig Raucher oversaw every aspect of the business's operation, from sales and marketing to finance and infrastructure.

Skynet Worldwide Express handles transportation of cargo via domestic and international air freight, trucking services, and ocean import and export. When Craig Raucher started with the company, it did not have a clear and present sales structure. Through his efforts, the sales and marketing department was created and used to its full extent. Thanks to this, Skynet Worldwide Express increased its revenue to over $45 million dollars in a five-year period from 1991 to 1995.

After this hard earned financial boon, Skynet Worldwide Express was recognized by Inc. Magazine as one of the fastest growing United States private corporations in 1994. This distinction was given based upon the revenue increases and market share growth that was a direct result of Craig Raucher's efforts.

As an additional achievement during his six-year career with Skynet Worldwide Express, Raucher was responsible for the creation of a new global service called U Net Pak. This service was so popular that it earned the company $950 thousand dollars in revenue and sales in the first nine months of operation.

The 4 Steps to Making Critical Business Decisions with Craig Raucher

As a former Sales Director, Regional Vice President, and General Manager for four of the nation's leading freight companies, Craig Raucher has learned how to make critical business decisions. His knack for smart problem solving has garnered him much success in his field.
Before anyone in the corporate world can make a tough or critical business decision, he or she must first identify the real problem. There are times when the leaders of an industry believe that their problem is one thing, and discover through scrutiny that it is really something else. A problem cannot be managed and corrected if it is unclear.


Craig Raucher has learned that after the problem is pinpointed, he must look at the possible solutions to the problem. This could be a short list or a long one, depending upon the severity and complexity of the business issue. Determining possible solutions is important, and involves a need for critical thinking skills.


Once he has determined what the solution should be, he must discover what steps must be taken to reach that goal. This includes analyzing how long each step in the process will take, how each member of the business will be affected, and how the customer may be affected while the company is reaching this end result.


Once all of these factors are weighed, it is time to make the decision. While it sounds like this process takes a great deal of time from start to finish, successful businesspeople like Craig Raucher can accomplish this task in a short time frame.

Craig Raucher - Marketing: Target Advertising

Craig Raucher is a businessman and corporate consultant that has been working in the field for over thirty years now. Over the course of his career he has helped various businesses generate over 600 million dollars’ worth of extra revenue that they were not earning before. This kind of success requires a level of dedication and knowledge that many other professionals in the industry simply do not have. If you are a business owner or manager that is looking to grow your business and increase your profit margins, this article contains lots of helpful information to jump start this endeavor.


One effective strategy for increasing profit margins is to use a technique called target advertising. This is a marketing strategy designed to be efficient. While many advertising campaigns simply try to reach as many people as possible, a target advertising campaign first comes up with a target demographic for their advertisements. This is useful because a 70 year old couple that have been together for 25 years may not be interested in the next gaming console. That is why target advertising is especially useful for low-budget campaigns, as it helps ensure that you get the most out of your advertising investment. 


By developing a good target advertising campaign, you can reach a relevant audience that is more likely to be interested in your product or service. This will mean more overall conversions and a healthier profit margin. All it takes is a little research, hard work, and a small investment.


Craig Raucher uses many different marketing strategies to help businesses grow.

Craig Raucher - Marketing Tips - The Customer

Craig Raucher is a professional businessman that has been working in the industry for many years now. Part of his job as a business developer is to help companies get higher revenue through sustained growth. In order to accomplish this, a business needs a good marketing strategy and campaign that is affordable while still being effective.

A good marketing strategy is one that has a comprehensive amount of data and experienced professionals behind it helping to target specific marketplaces. If you are a business developer or manager looking to improve your business, this article has some marketing tips to help you do just that.

One of the most important aspects of the marketing world is to understand your customer and target audience. By knowing who wants, is capable of affording, and will actually buy your product, you can better decide where to invest money for a more effective marketing campaign.

The more information and knowledge about the customer base you can accumulate, the more effective the marketing strategy and the better your overall numbers. This information can include anything from a customer’s behavior, to their demographic, age, sex, culture, background, and income levels. Every piece of information can be a valuable one as far as a marketing campaign is concerned. That is why before you start and strategy, the first thing you should do is gather information about your target customer so that you can devise an individualized marketing plan. This will help ensure success.

Crag Raucher is a business developer with many years of experience.

Craig Raucher - Management Tricks - Working With Stars

Craig Raucher is a professional business developer and sales manager that has been working in the industry for over thirty years now. Over the course of this time he has helped companies to earn over 600 million dollars’ worth of revenue, no small feat. His success has been a result of hard work, experience, and the desire to outperform the other person. Being a good sales manager is something that requires a special breed of person that is never satisfied with their current performance. If you are a sales manager that is looking to improve your performance by learning new and effective techniques, this article may be able to help you do just that.

One thing that many sales managers have a difficult time handling are individuals within their team that perform exceptionally. Being a good salesman or woman is something that requires a unique set of skills and personality traits. That is why the superstars of the sales world often can be eccentric, or difficult to handle. This can be a nightmare for a sales manager if they do not know the proper way to handle this kind of personality.

 A good sales manager however, will know how to tap into the raw competitive nature of sales superstars and transform them from a good salesman, to a great one. By learning how to get a big ego or personality moving in the right direction, harnessing it to improve productivity, a sales manager can see even bigger numbers from their office superstars.

Craig Raucher has many years of experience dealing with various big personalities.

Craig Raucher - Sales Management Tips: Communication

Craig Raucher is a business professional and development consultant that has helped to generate millions of dollars’ worth of revenue for various companies. His success is partly due to his sales management experience and knowledge, something that he has grown over the course of his thirty plus year career. If you are a sales manager that is looking to find the same kind of success as Craig, you need to be willing to put in the same amount of effort and time into it that he has. Being better than the competition at anything usually boils down to who puts in the most work.

A good sales manager is always seeking new and more effective techniques and strategies to develop their team. One important part of any sales management strategy is to have clear and concise communication. Consistent and clear communication can mean the difference between success and failure for any sales team.

Simply the tone or the topic of your presentations can mean the difference between boring your team, and actually motivating them. That is why you have to set clear definitions and make sure that every presentation or announcement you make is done in an organized and efficient manner that is still engaging to your audience. Even a little showmanship can go a long way with your communication strategy. So long as you are keeping your employees engaged and excited, your points are more likely to be driven through.

Craig Raucher is a professional sales manager with many years of experience who tries to always communicate clearly.